“The ramblings and grumblings of author Ad Hudler”

Ford's Big F---up.
Tuesday, August 3, 2010

Been meaning to talk about this for quite some time ... Something horrible has happened: Ford changed the tailgate of the F150 for 2010. They took the best-selling Dude Truck in American history and went all fancy on us. Here's the old tailgate:

A good, solid look with nothing ornamental or unnecessary. This is a truck that means business. There's plenty of room to paint on your construction company's or plumbing company's logo. (I don't like trucks with bed covers like this one, but that's another matter altogether.)

Now ... here's the new one:

I just don't know what to say. It looks too ... ethnic? Girlyfied? What is it with all those new details? And why did they slant the font of the F150. Ford's engineers and designers turned their truck from cotton to silk, from potato chips to caviar. Gosh dang it, they've gone and metrosexualed the F150, and I am not happy about it! Guess I'll have to buy Chevy next time.


Blogger Susan Cushman said...

um, and check out the tag: "Colley?" kind of tells all....

August 4, 2010 at 11:01 AM  

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